This week's GeriPal Podcast features NY Times journalist Paula Span about what we can do as educators, researchers, and as clinicians to collaborate with journalists and the media in general. Some general timps that we discuss include: It’s ok to pitch a story to journalists (even medical education ones) Tell them why this topic/story is important (or not) Be available to reporters - they are often on a tight deadline Speak in clear language. That includes avoiding medical jargon like “comorbidities” Journalists use twitter, so should you Don’t forget, media comes in all shapes and sizes. During Paula's extensive career as a reporter, she has written for the Washington Post, Philadelphia Inquirer, the Boston Globe, the Wall Street Journal, Newsweek, New York Magazine, Esquire, Parenting, Glamour, Ms and several city magazines. Paula currently writes at The New York Times for The New Old Age, and trains the next generation of journalists at the Columbia Univers